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Why
Why
CLARITY UNLOCKS
COUNT THE WAYS
STRATEGY
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We specialize in the softer side of strategy, designed to supplement your existing business marketing resources.
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VIEW PIECES
STRATEGY
1
BRAND CHECK-UP
We look at your brand as it is now with a fresh—and of course, expert—eye, and then synthesize our findings into a customized diagnostic roadmap.
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INTAKE INTERVIEWS
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Conversations with key stakeholders inside your organization to glean the nuances of your needs and foster alignment on teams.
CONCEPTUAL CULTURAL INSIGHTS
Cultural survey and focus group work in the conceptual spaces your company plays in, distilled into relevant original insights.
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CONCEPTUAL LANDSCAPE INSIGHTS
We explore your landscape through the lens of brand story, then unpack our findings into key takeaways and white-space recommendations.
PRE-BRIEF SUPPORT
Feeling stuck in the brief process? Unlock your ideal direction and get moving with pre-brief concepting that will give you the luxury to react.
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STRATEGIC THOUGHT PARTNERSHIP
Need to turn a brief into a full marketing plan? Our idea generation and conceptual thinking can help you negotiate any twists and turns faster.
360 STRATEGY PLAN SUITE OF WORK
Impactful ideation to fuel your omnichannel plan. We take into account not only your existing ecosystem, but also all the places you want to go.
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1-7
STORY
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We work with you to define and tell your story: who you are, what you’re about, and why your customers should care.
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8-14
STORY
8
BRAND STORY CONCEPT SUITE OF WORK
We offer fresh, blue-sky ideation on your core story, sharing several high-level directional options, then meticulously crafting your final choice.
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CREATIVE STRATEGY SUITE OF WORK
Come closer to your new story with work that expresses your brand’s intentions, including value proposition, mission statement, and more.
BRAND POSITIONING SUITE OF WORK
We take these sparks of what makes your brand unique, and build them up into full, complete positioning pieces that tell your whole story.
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EXPERIENCE SUITE OF WORK
Ideation that imagines what it would be like to bring your story to the real world—in a retail, hospitality, or event environment, for instance.
COMPANY CULTURE SUITE OF WORK
Next step: concept a key story to rally the troops inside your organization, fostering alignment and retention. Some call it Kool-Aid; we call it clever.
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CUSTOMER LOVE & LOYALTY SUITE OF WORK
We partner with you on a core story to reward loyal customers, attract new ones, and feed influencers—drawing everyone closer to the brand.
PURPOSE & RESPONSIBILITY SUITE OF WORK
How do you want to give back, and contribute to the world? We work with you to concept and develop your purpose and responsibility story.
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8-14
VOICE
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Confident brands have a voice. We develop not only your brand’s tone, but also its personality, psychology, and character.
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15-20
VOICE
15
BRAND VOICE ELEMENTS & GUIDELINES
A high-level voice guide—plus ‘medium’-level tools that translate what’s executive-facing into what your everyday-execution teams actually need.
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WOMEN’S VOICE SPECIFICATION
Yep, women can still be different from men. We offer an adaptation to optimally express your new brand voice in female-only situations.
MEN’S VOICE SPECIFICATION
…And men can still be different from women. We offer an adaptation to optimally express your new brand voice in male-only situations.
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CONTENT STRATEGY SYSTEM
A framework of 360º story hooks that serve to systematize all of your major everyday marketing messages into ownable, repeatable templates.
COPYWRITING TAKEOVERS
Short-term copy takeovers of segments of your everyday execution (such as email or social media), focusing on testing and tracking new things.
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WORK
BRAND-LEVEL COPYWRITING
Key execution tasks—whether tactical or conceptual—are a close-up of your brand dna. When things must be perfect, our copywriting is king.
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